The Mobile Game Trend

Recently, mobile gaming has been gaining a rather large share in terms of revenue. Gaming consoles/platforms and online gaming giants have dominated the game industry for the last decades, but with the enormous mobile gaming insurgents, change is definitely coming and change is welcome especially for avid gamers and enthusiasts.

Mobile games revenue forecast is predicted to increase up to $45 billion by 2018. Asia has been the leader in the industry since 2013, and is predicted to dominate the industry by up to 50% total revenue. Industry Analyst Vincent van Deelen stated, “This is simply not the case. We are also emphasizing that the recent results of individual high profile companies such as Rovio, King, DeNA and GREE are not necessarily indicative of the state of the mobile market as a whole. It is not in our interest to inflate market figures, but the hard facts have forced us to adjust our estimates upward. We have maintained our year-on-year growth rates toward 2017, ultimately leading to a $40Bn+ market share.”

In this regard, mobile game players have successfully gained large share in the market like most gaming console and online gaming companies. Indeed, this is good news for game development companies and their shareholders to put more focus and emphasis on this growing trend. Android games are also expected to be predictably higher in the coming years. Though, it is still a proven fact that iOS rakes in more revenue than Google Play despite the latter having massive download for freemium model type of games. But in a global perspective, Chinese app stores and android game downloads and revenue far exceeded iOS last 2014. North America, Europe and other Asian countries, such as Japan and South Korea have also ventured in the global trend. Reports show that mobile games now account for nearly 40% of the country’s total digital games revenue. With increased competition, smaller companies are also getting creative with the introduction of e-sports, multi-screen gaming and HTML5 mobile gaming, and the final trend is the rising popularity of downloading Android games for TV-based gaming. The top 7 companies  in the mobile gaming industry compete for the release of quality games to dominate further and not to get left behind in the scene. These are some of the most downloaded game apps:

1. aa

2. Agar.io

3. Angry Birds

4. Angry Birds Rio

5. Angry Birds Seasons

6. Angry Birds Space

7. Angry Birds Star Wars

8. Angry Birds Star Wars 2

9. Angry Birds Go!

10. Angry Birds 2

11. Ant Smasher: Best Free Game

12. Archery Master 3D

13. Asphalt 8: Airborne

14. Bad Piggies

15. Bad Piggies HD

16. Banana Kong

17. Basketball Stars

18. Blossom Blast Saga

19. Boom Beach

20. Brave Frontier

21. Bubble Witch Saga

22. Bubble Witch 2 Saga

23. Candy Crush Saga

24. Candy Crush Soda Saga

25. Cars: Fast as Lightning

26. Castle Clash: Age of Legends

27. Clash of Clans

28. Clash of Kings

29. Clash Royale

30. Color Switch

31. Criminal Case

32. Crossy Road

33. CSR Racing

34. Deer Hunter

35. Despicable Me

36. Diamond Dash

37. Diamond Digger Saga

38. Don’t Tap The White Tile

39. Dragon City

40. Drag Racing Classic

41. Dream League

42. Dumb Ways to Die

43. Dumb Ways to Die 2: The Games

44. Extreme Car Driving Simulator

45. Fast Racing 3D

46. Frozen Freefall

47. Geometry Dash

48. Geometry Dash Lite

49. Farm Heroes Saga

50. FIFA 15 Ultimate

51. Flow Free

52. Fruit Ninja Free

53. Glow Hockey

54. Hay Day

55. Hearthstone Heroes of Warcraft

56. Hill Climb Racing

57. Hungry Shark

58. Jetpack Joyride

59. Jewels Saga

60. Magic Rush: Heroes

61. Minecraft: Pocket Edition

62. MORTAL KOMBAT X

63. My Talking Angela

64. My Talking Tom

65. Pou

66. 8 Ball Pool

67. Pet Rescue Saga

68. Piano Tiles 2 (Don’t Tap…2)

69. Plants vs. Zombies

70. Plants vs. Zombies 2

71. Real Racing 3

72. Score! Hero

73. Shadow Fight 2

74. SimCity BuildIt

75. Skater Boy

76. Slither.io

77. Smash Hit

78. Smurfs’ Village

79. Solitaire

80. Sonic Dash

81. Spider-man Unlimited

82. Stack

83. Star Girl

84. Star Wars: Galaxy of Heroes

85. Subway Surfers

86. Summoners War

87. Talking Tom Bubble Shooter

88. Temple Run

89. Temple Run 2

90. Texas Holdem Poker Deluxe

91. The Simpsons: Tapped Out

92. Throne Rush

93. Traffic Racer

94. Traffic Rider

95. Trivia Crack

96. Vector

97. Zombie Tsunami

98. Z War

99. 2048

100. 2048 Number

This is a clear indicator that mobile gaming market share is expected to grow in the coming years.

Why Should There Be More Free Online Games?

Video games are no longer the preserve of geeky computer nerds, as people of all ages and backgrounds are starting to play them. This is understandable to a certain degree, since it is a fun way to spend time, though it is a wonder that video games have taken off in the way that they have considering their price. If you want to purchase one, it can be extremely expensive, so more and more people are turning to the Internet to find free online games. This is definitely the way the industry is moving, as companies seek to reduce piracy and encourage casual gamers to play more frequently.

It therefore makes sense to increase the number of free online games that are available. Everyone has their own taste, which means there needs to be online games which appeal to a wide range of people. Some people like shooting, some people like fantasy, whilst some are more interested in arcade games. The more games there are to choose from online, the more people will be playing them. This is good news for companies that develop these games, especially if they decide to use advertisements to make a profit. People are usually prepared to endure advertisements and product placement if it means they can play for free.

With more free online games available, developers will be forced to improve their products and push the boundaries further to create interesting and challenging games that appeal to a wide range of people. The Internet has made it much easier for amateur programmers to develop their own games, as enthusiasts share their passion and experience with others. Gaming enthusiasts are obviously more aware of what their fellow gamers want from a game than companies whose primary focus is making a profit. Many programmers are not in it for the money, but because they want to create games which people actually want to play.

The Internet has made it so much easier for people to connect with others who have similar interests and this is one of the reasons why people prefer to play online. When you play games online, you can play alongside or against people who are thousands of miles away. There is a real sense of community in the gaming world, as individuals seek to collaborate on gaming projects as well as beat them in competition! It is for this reason that consoles have had to adopt an online feature, since people were keen to connect with fellow gamers.

The vast scale of information and resources available over the Internet means that you don’t really expect to have to pay anything when accessing games or music. This may not be good news for companies that want to generate huge profits by charging you over-the-odds for products and services, but it is of definite benefit to consumers. As a gamer, you can already find a wide range of online games which cost nothing, though there is always room for more, since the more there are, the more people will play.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.